About Us

The word Offshoot means:

“a thing that develops from something else.”

That something else was Matthew Bettinaglio’s (owner and founder) passion for creating authentic and visually pleasing imagery through filmmaking and photography, something he was doing long before it became a business endeavour.

Offshoot Content became a reality in early 2019 after close to ten years of creating content for numerous brands, businesses & projects while also creating short films related to board-sports, travel and the ocean which premiered in community gatherings.

Matthew’s focus on story-telling shines through in his commercial work, an honesty and authenticity is felt in an otherwise saturated market full of faded attempts at advertising. What people crave in this digital age is real, authentic connection with people and brands, something that is possible with the right idea and approach.

Offshoot Content is a full-service creative agency delivering authentic advertising through videography, photography, website design and branding in Perth and across the South West of WA.

We are a small dedicated team, working with clients ranging from small businesses to international corporations, guiding projects from the initial ideas stage through to final production and delivery.

Our expertise includes video marketing strategy, brand storytelling, content strategy for small business, video content planning services, video campaign production, content repurposing services, and video production for lead generation — creating purposeful content designed to grow your brand.

We also provide comprehensive commercial photography packages in Perth, including personal brand photography, corporate photography services, business photography, promotional photography, marketing photography services, content photography for brands, visual content creation, and professional business photos tailored for websites, digital campaigns and social media platforms, promotional photography, marketing photography services, content photography for brands, visual content creation and professional business photos, including web and social content.

For niche projects and long form documentary, you can view Matthew’s personal work here.

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